IDIOM - deploying the decisions you know how to make
Idiom Ltd. was established in 2001 by private investors specifically to develop and market the IDIOM Decision Suite and related products.
The original proprietors collectively represented 100 years of bespoke systems development and sales experience, mostly at senior levels. Through this experience, they observed that a small number of critical issues were consistently at the root of customer concerns. These issues can be summarised as:
- Systems constraining business agility
- High software development costs
- Extended development cycle times
In particular, key insurance customers were making specific demands for increasingly flexible systems, often driven by product configuration needs. These needs were highlighted in the Gartner report Product Configurators: New Tech for the Insurance Marketplace (29 November 2001, Kimberley Harris).
Despite a global search, the group was unable to identify cost-effective third party solutions to these needs and so the IDIOM product was developed. IDIOM now enables business users to define their core business knowledge directly into business computer systems using IDIOM's graphical user interface.
IDIOM implements the 'decision oriented' development approach. This innovative and intuitive approach is very 'business friendly' and has been successfully applied by our customers in Insurance and Finance, Health, Logistics, Utilities and Government.
Investors Guaranty™ Global Alliance Invests in Idiom
By way of an investment in Idiom by Investors Guaranty Global Alliance (IGGA) in March 2003, Idiom became a member of the alliance.
IGGA is currently comprised of over 75 companies dedicated to optimizing and marketing their core competencies, and implementing global "best-practices". Governed by Investors Guaranty GmbH ( Zurich ), alliance companies specialize in strategic investments, insurance financial technologies, asset management and fund administration, legal systems, administrative and corporate management services, branding and media, and information technologies. Alliance companies are located in Switzerland, USA, Cayman, Canada, Bermuda, UK, France, Hong Kong, Australia and New Zealand.
Mark Norton, Chief Technology Officer
Mark has 27 years in software development, primarily in banking, insurance, and health management. Mark’s early work used data-driven design, and he contributed to the development of specialist techniques that were widely adopted in the 1980’s.
Mark's continued interest in model-driven development led to the creation of the ‘Decision Oriented’ approach – an approach that changes the economics of application development.
In 2001 Mark established Idiom Ltd. He now leads the development of the IDIOM products to support the decision oriented development approach within a graphical environment. He has worked on decision oriented projects in Europe, North America and Australasia. He has been invited to present at numerous conferences, including the EuroBizRules conference in Europe in 2004.