IDIOM - business rules for business people
From its inception in 2001, IDIOM has pioneered the development and use of decision automation concepts, tools, and approaches to deliver more cost effective and agile business operations, fast accurate zero touch processing, and improved strategic alignment for customers worldwide in finance, insurance, health administration and clinical health, logistics, and national and local government.
IDIOM continually leverages this 'hands-on' experience to develop and refine its industry leading, purpose built decision automation tool - "Idiom Decision Manager". Idiom Decision Manager is a proven, pragmatic and cost effective tool for capturing, managing and deploying automated business decisions.
Since 2004, IDIOM has also been a regular speaker at the EuroBizRules, International Business Rules, and more recently the Enterprise Decision Management forums, championing "decisioning" as a well defined, conceptually sound, and practical alternative to the loosely bound collection of disciplines and approaches that was 'business rules'. With the introduction in 2008 of the Enterprise Decision Management Summit alongside the Business Rules Forum, decision management became mainstream. If there was ever any doubt, it was dispelled with the release of the IDC report Worldwide Decision Management Software 2010 - 2014 Forecast: A Fast-Growing Opportunity to Drive the Intelligent Economy, the first ever market sizing for 'Decision Management. The decision management software market was estimated at $USD5bn in 2009 and is expected to exceed $10B by 2014, doubling in the five years from 2009. Effective automation of business rules is now recognized as the key to the next generation of business process automation.
IDIOM was accredited to the Gartner 'Business Rules Engine' Magic Quadrant in 2005 (the last time this Magic Quadrant was published).
The IDIOM icon is usually partnered with the slogan 'Business Rules for Business People'. This reflects IDIOM's view that the automation of decision making is a business strategy. not a technical one. Decisions and decision automation are business enablers; whereas business rules and business rules engines are constraints. Since 2001 Idiom has been consistent in branding Idiom as a decision automation product, not a business rules engine.
Idiom's seminal paper "Decisioning - a new approach to systems development", originally published in the January 2007 "Business Rules Journal", provides a clear, business oriented explanation of the decisioning fundamentals. It defines and describes decisioning in detail, and introduces the decision model as the pre-eminent computer executable manifestation of corporate policy.
A second paper "Requirements and the Beast of Complexity", links decision management to requirements management, and is currently (August 2011) the second most read decision management article on Modern Analyst with 7500 views.